If you’re feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its place in most successful business operations. In ...

There’s no point in writing a recap of what happened to the economy and the landscape for small business in 2008. Open up any newspaper, click on any Internet news site, or for that matter, have a conversation with the person next to you. By now, it’s old news. And like the more than two million people that lost their job in 2008, we’re all happy to leave that year in the dust. A...