Here’s an update on the story of the cereal maker we blogged about the other day. You’ll recall that this particular company, now identified as Kellogg’s and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child’s IMMUNITY.” According to media repor...

You’ve heard them all before. Some companies say they’re the best this or the highest quality that. Some companies use marketing claims to say they’re the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. A well-known cereal maker is being investigated for its claim that it’s cereal “Now ...