What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. But what’s good for the geese i...

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for all those small businesses out there hoping to expand their businesses. F...

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help you get started: 1) Understand that it’s not all about you. It’s important ...

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll learn why in a few moments). If you don’t, a new study s...

People like to buy products and do business with companies that are loyal to them. Airlines give out points for travel. Drugstore chain, CVS, rewards people with coupons based on products you previously purchased, knowing you’ll most likely come back again for similar items. Supermarket chain, Winn Dixie, offers savings on the spot when you make a purchase at their grocery stores. In both cases,...