The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is somethin...

One of the areas we always receive a ton of questions is in the world of branding. It’s one of those areas of marketing that everyone’s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: 1) Placement of your logo. Too many small business owners stress over what their logo ...

I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. The bubble gets its air source from the ground duct (anyo...

Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo. You can also get more help and tips to learn how to create a logo for your small business or mar...