If you watch “60 Minutes,” you know the pressure a company or person feels when it’s under media scrutiny.  But crises don’t just happen to big companies, they can also happen to small business.  An accident at the business site, a disgruntled employee reveals unflattering details about the business, or a customer complains about the company’s products or services will often bring a re...

Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news. To find an example of this I only had to open up the pages of my hometown newspaper, the Sun-Sentinel here in S...