A while back we offered insight into the right kind of colors to use in your small business marketing. Do they really matter and, if so, what kind of guidance can help you choose the right mix for your small business. Today we pose a topic that will reverberate throughout the marketing and business community since it has to deal with the ongoing BP oil spill in the Gulf of Mexico and its affect...

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly two dozen locations in South Florida, has taken to the mobile market...

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you’re a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Or are you still confused about what to do and feeling the pressure since you’ve already lost a week or two? Fear not, join the #smbiz Twitter chat for small business at...

You’ve decided to go out on your own and start a small business. You’re going to take that leap of faith and do it the right way with lots of marketing that involves your targeted customers. You’ve got great, creative ideas for integrated campaigns involving printed brochures, post cards and mailings, e-mail, landing pages and social media marketing. Your tag line and copy are al...

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful Web sites that came with a price tag of tens of thousands...