Following is the recap from the August 18 Web conversions #smbiz Twitter chat. @karmacom and @tcpeter were the special guest experts: @smbiz Q1 What are some myths about what it takes to make money online for a Web site? #smbiz @karmacom Q1Myth #1 is that u need tons of traffic, U don’t – u need qualified, targeted traffic #smbiz @tcpeter Q1: There’s no such thing as “channel conf...

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relations, online marketing, email marketing and even so...

Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifically where they came from and how successful...

In another indication that Cyber Monday and the holiday marketing season is alive and “clicking,” Web Host Industry News cites an industry report showing an increase in email marketing activity over the last few weeks, compared to similar figures for 2007. The report is based on an Index that compiles data from the top 100 Internet retailers, which all sent an average of 2.7 different ...

After you’ve set up your Web site and now you’re open for business on the World Wide Web, you’ll want to apply the same principles of traditional marketing to your online marketing. And now is a great time of the year for most businesses. Historically, if you wanted to do a special promotion for the winter holidays, like Christmas and Channukah you would design your promotion or brochure to ...

Years ago before the Internet, businesses and retailers would make special promotions and offers to prospective customers – and even current customers. These special promotions would entice people to buy a product or service. Often, these promotions would be in the form of a flyer or pamphlet that included an enticing call-to-action. Today, a landing page is the Internet form of these promotions...