This is the story of two different entrepreneurs, both employing different small business email marketing strategies to drive profits with current customers and reach new ones. Why are the email marketing strategies different? Simple. Their customers, they have found, tend to check email at different times during the week and they’ve spent long hours figuring out the best day to send marketi...

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home bu...

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions (Noobpren...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

Do you offer coupons as an incentive for customers to buy from you? Especially in a down economy, coupons can be an excellent tool in any loyalty program or rewards program for a small business or entrepreneur. The important question you should be asking is how are your customers receiving those coupons from you? More research is coming to light that indicates HOW you deliver coupons to your custo...