I know plenty of entrepreneurs (and even PR professionals) that can write great press releases but all of a sudden come up with a serious case of writer’s block when it’s time to write the press release quote. Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we...

What do you do when you know you have a story that the media would want to write about? Many small businesses face this dilemma each day. This blog post is designed to show you what goes into a good story pitch and the mechanics of how to pitch it to the media. Many people are intimidated to pitch the media (even PR professionals can get a little uneasy about it) because it is, in essence, a cold ...

When you first start using it, it’s easy to think the world of Twitter is so large there is no way it will help your small business on a local level. After all, your first several weeks are all about meeting new people (others on Twitter) and building a connections with them. After about a month, though, you’ll notice things start to change for you. The “Twitterverse” comes...