Everyone is bad at spelling at some point, especially when we’re in a hurry. Look at it this way, how many times have you gone to Google, typed something in, and then realized that you didn’t spell your keyword correctly? If you’re a perfect speller on the computer every single time, go ahead right now and try this. No, really, we won’t tell anyone. Ok, did you notice that ...

Small businesses are all over the Web and each day they’re finding more ways to utilize the Web’s power for marketing purposes. Yes, they’re learning to “engage.” Yes, they’re learning to “integrate” with other online and offline marketing. And, yes, they’re taking social marketing very seriously. But when they actually build an online presence, they’re still somewhat lost in t...

What do you do when you know you have a story that the media would want to write about? Many small businesses face this dilemma each day. This blog post is designed to show you what goes into a good story pitch and the mechanics of how to pitch it to the media. Many people are intimidated to pitch the media (even PR professionals can get a little uneasy about it) because it is, in essence, a cold ...

Have you ever wanted to present an idea or a program to a group of people all at once without having to travel to a different location? If the answer is yes, then read on. This blog post is all about showing small businesses how to develop an effective webinar (or web conference). A webinar allows a person or group of people to make a presentation over the Internet, rather than in person. The pre...

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kin...