Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just li...

Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news. To find an example of this I only had to open up the pages of my hometown newspaper, the Sun-Sentinel here in S...