Here at UnderstandingMarketing.com we are always approached by restaurant owners (as well as many other small businesses) who constantly ask us how social media could possibly help them. They’re running ads in their local newspaper and television cable stations. They’re doing lots of direct mail to local zip codes. They’re even getting more involved with email campaigns now that many are col...

Branding is all about going beyond simply selling to your audience. Branding involves an emotional connection between a company and its key stakeholders, including customers and employees. For a small business, branding is ultra important when you consider local competition between stores, retail locations and restaurants, for example. Coke and Pepsi are both soft drink colas. On the surface it...

Is your small business using more email marketing today? Most other businesses seem to be doing so. Shop.org, the Web version of the National Retail Federation, has new research that shows more companies now using email marketing for a variety of reasons. Whether you’re currently doing email marketing or if you want to, there are lots of programs available to make it an easy procedure. Here&...

There’s no questioning the popularity of the First Lady, Michelle Obama. Along with her husband, President Barack Obama, the pair have captured America’s attention. Mrs. Obama, however, can offer great lessons to small businesses in the area of controlling your own image and reputation management. Whether you run an online or offline business, the world of Web 2.0 now gives incredible ...

There’s been a growing conversation lately asking the question what offers a stronger Return on Investment (ROI), email marketing or social marketing (Facebook, Twitter, etc.)? Even Nielsen Online, an industry monitoring group, has been hot on the trail trying to get to the heart of the conversation by measuring the comparison. In fact, “two-thirds of the world’s Internet population ...

Tuesday, March 24, 2009 • 8-9pm EDT Hosted by: @SternalPR and @SternalMrktg Topic: Promoting a Product Online & Affiliate Marketing Specialist: Anita Defrank, Owner, MommysHelperOnline.com & Affiliate Marketing Manager Gary Beall, Internet Attraction Marketing Student And Coach, Experienced Sales Consultant, Web Builder, Writer Here’s the recap: Ques #1: What are some of the techniqu...