The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). It would also mean fewer of the familiar big blue mail boxes lining strip malls and street...

As with many of the stories we tell on this blog, some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social medi...

You’ve heard it before: social networking sites are useful tools for finding and connecting with new clients. But what are the best ways to do that? How can you use LinkedIn, Twitter and Facebook to find new clients? In this blog post I’m going to let you in on a few secrets and give you a guide to getting started on these social networking sites. LinkedIn Linkedin is a powerful networking too...

Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think a small business owner would be so focused on social media. But look at all the ent...

How To Use Social Marketing To Drive Top-Line Revenue Unless you have been living under a rock recently, you have likely heard about social media and how companies are using their blogs, Facebook, Twitter, and other viral marketing channels to promote not only their brand, but also their products and services.  Now that we are well within the holiday shopping season, expect to see more retail-rel...

Are you using Facebook for business? Millions of people have flocked to the popular social networking Web site for personal reasons, but businesses - especially small ones - are increasingly using the service to connect with customers. What’s great is that Facebook allows companies to interact with customers, not just push sales promotions and special deals. Check out how one small business ...