Don’t pay to give your product for free! If you are in the business of selling a product, I’m sure you’ve received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you’re offering.” When I first started my business, I was lead to believe that paying to get my product out there was a given. Until I used my...

Don’t Lose Touch – The Importance of Marketing Offline The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved wit...

Many startups realize the significance good customer service can mean for the success of a small business - or even a large operation. When done right, customer service can grease the wheels of any marketing and loyalty program. That’s exactly what Joan Lamonica did when she opened up a retail store recently. She’s the fashion designer and owner of Sara Mique and she quickly realized h...

One of the areas we always receive a ton of questions is in the world of branding. It’s one of those areas of marketing that everyone’s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: 1) Placement of your logo. Too many small business owners stress over what their logo ...