We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...

One headache constantly facing small business owners is the ability to motivate employees and get the most out of them. Often times many entrepreneurs feel the need to have a degree in psychology in knowing which buttons to push in order to balance the fine line between being a cheerleader and pushing the envelope - potentially losing the employee to feel they’ve been pushed too hard. Join t...

A good friend of UnderstandingMarketing.com, Sarah Shaw - aka The Entreprenette - talks about an interesting topic on whether or not it’s important to have a business plan in today’s small business landscape. The discussion actually stems from one of her visitors who’s been in business for a few years and doesn’t have one (but currently contemplating writing one). Writing a...

Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them. In this post we’ll give you a great example of just that. How to use social media in conjunction with a fun event planned for your company. General Moto...

It’s important for small businesses and entrepreneurs to have technology that can enhance their business operations without breaking the budget. Check out the following items from MacMall for great deals on everything from computers and software to gadgets and equipment. MacBook Pro: One of Macs greatest laptop computers makes doing business or social media blogging even easier and a lot mor...

Following is the recap from the #smbiz Twitter chat on Virtual Assistants for small business. Special guests were @mmangen @virtualraven @dawntrenee @tara_nelson. @smbiz Q1 Explain what a virtual assistant is and why they can benefit a small business? #smbiz @mmangen Q1: A VA is basically a “freelancer” and can benefit a business by managing tasks that owners are not passionate about ...