Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think a small business owner would be so focused on social media. But look at all the ent...

Have you recently started a small business or entrepreneurial venture based solely on a hobby? In other words, do you have a hobby that you completely love and have turned it into a business? If so, seems you’re not alone. Small Biz Labs talks about a new research report from Intuit indicating more entrepreneurs are turning into “do-it-yourselfers” and DIY hobbypreneurs. All kind...

Here’s another contest for entrepreneurs and small business owners, this time by SmallBizBee.com and sponsored by BizSugar. So what do you have to do? Submit an article to SmallBizBee.com anytime from November 13 - 22 for consideration. Any small business is open to submit an article but it must be a minimum of 300 words, not be overly self-promotional and be original content (meaning you ha...

Does your small business have a loyalty program or a rewards program? In short, these types of programs “reward” customers for being “loyal” to you by coming back and shopping repeatedly. As a company, you’re committed to keeping them happy and providing an incentive for them to come back and shop again and again. In it’s simplest form, an example of a loyalty p...

David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married to your work so much. And, yes, you need to keep from getting burned out on the job. However, we’re...

Are you using Facebook for your business? Are you having success getting customers and keeping existing ones because of the popular social media site? It’s easy (or at least easier) to see how a small business or entrepreneur could benefit from using LinkedIn or even Twitter. But many feel Facebook is more difficult in a business setting since it involves a little more opportunity for person...