Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to cre...

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Expert Articles Find an industry publication and contact the editor about w...

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes branching out and partnering up wit...

There are plenty of marketing experts who believe sex sells in a marketing campaign or advertisement. Why? Because there are plenty of consumers who buy into it. Of course, using sex in marketing is one of the oldest tricks in the book, especially when you consider that sex has been used as a marketing ploy as far back as the Greek and Roman empires. Television networks certainly use sex to promot...

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions (Noobpren...