In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. ...

Here’s an update on the story of the cereal maker we blogged about the other day. You’ll recall that this particular company, now identified as Kellogg’s and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child’s IMMUNITY.” According to media repor...

Most small businesses think of marketing as emails, direct mail, incentive programs, advertising, etc. And don’t get me wrong, they’re all very effective forms of marketing. But if you’re a small business looking to do some really exciting marketing, what are you doing with video? We live in a YouTube world today, which means you can’t ignore the power of video. Popular pro...

Big coporations like IBM, Apple and Sprint, all have corporate blogs where they discuss everything from new products and services to customer service issues. The problem is, a new Forrester Research report shows that few people actually believe what they read in these blogs, as written by Heather Green in her Business Week column. She says the report found that 16 percent of people following and r...