This is the story of two different entrepreneurs, both employing different small business email marketing strategies to drive profits with current customers and reach new ones. Why are the email marketing strategies different? Simple. Their customers, they have found, tend to check email at different times during the week and they’ve spent long hours figuring out the best day to send marketi...

It used to be that content was the most important part of your small business press release. More specifically, the first paragraph was always the center of attention because that’s traditionally where you answered the “4 W’s” – who, what, when, where (leaving the balance of the release to answer why and how). But a funny thing happened on the way to the inverted pyramid. To be blunt, it...

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way. Ask for testimonials: Don’t be shy about asking for a good testimonial to be used in your...

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business...

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email...

The following is a guest column that offers advice on taxes for small business, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful. TAX...