Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Remember, as we constantly remind you in our PR Toolkit that teaches entrepreneurs how to do their own PR, sometimes...

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home bu...

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). It would also mean fewer of the familiar big blue mail boxes lining strip malls and street...

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Print magazines, as you may know by now, have been struggling with circulation and advertisers over the last 24 months because of a highly co...

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly two dozen locations in South Florida, has taken to the mobile market...