Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home bu...

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself. For example, The Mogul Mom wrote an article on the StartupPrincess blog and talked abo...

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for all those small businesses out there hoping to expand their businesses. F...

The week of May 17 – 23 is designated as National Small Business Week. Despite the current recession, small business continues to power the American economic engine providing millions of jobs and offering many recently working in Corporate America the chance to start anew by pursuing their hopes and dreams. For this, I say we’re shortchanging small business by honoring it during one week. Ever...