Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. What’s even better is the fact that anyone can design a promotional flyer, w...

The following is a guest column that offers advice on taxes for small business, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful. TAX...

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). It would also mean fewer of the familiar big blue mail boxes lining strip malls and street...

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly two dozen locations in South Florida, has taken to the mobile market...

Don’t Lose Touch – The Importance of Marketing Offline The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved wit...

Here’s an update on the story of the cereal maker we blogged about the other day. You’ll recall that this particular company, now identified as Kellogg’s and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child’s IMMUNITY.” According to media repor...