The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it’s no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who found success and whom we could learn from. I, alon...

Branding is all about going beyond simply selling to your audience. Branding involves an emotional connection between a company and its key stakeholders, including customers and employees. For a small business, branding is ultra important when you consider local competition between stores, retail locations and restaurants, for example. Coke and Pepsi are both soft drink colas. On the surface it...