More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone. 1. Find a complimentary business. Two florists will have a hard time sharing customers. One will win and one will lose. However, a flo...

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location or a stock of hard-to-find goods for...

All signs point to an increase of small business Facebook marketing.  The facts do not lie: there are now over 300 million active users on Facebook, and Facebook is providing a cost effective marketing medium to reach those users during this recession.  Not long ago, Facebook made public their intent to make the website even easier for businesses to promote themselves and spread their messages (...