A good friend of UnderstandingMarketing.com, Sarah Shaw - aka The Entreprenette - talks about an interesting topic on whether or not it’s important to have a business plan in today’s small business landscape. The discussion actually stems from one of her visitors who’s been in business for a few years and doesn’t have one (but currently contemplating writing one). Writing a...

One in four workers who are now unemployed are considering launching their own small business according to a recent CareerBuilder.com survey. Roughly seven million people have lost their job since the start of the current recession and many of them are now thinking of starting their own business. The Miami Herald documented this trend in a recent article profiling a young couple who decided to sta...