Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm…see where I’m going with this? Marketing IS the gas that fuels your business. There simply is no other way to bring revenue in the door without some form of marketing. It’s just flat out impossible. Now, before you say “I...

Small business owners constantly have two things on their mind: 1) how to promote their business professionally, and 2) how to cut costs. To accomplish both you should consider participating in the Xerox free color printer program for small businesses and growing organizations. The Xerox free color printer program is pretty simple and can be significantly beneficial to any small business looking t...

In an effort to curb the negative opinion many people have today of banks (in the wake of the mortgage mess), several financial institutions are now changing the face of their companies. They’re hoping a new brand identity will ease the negative public perception people have on the industry and induce some much-needed optimism. To put it plainly, as reported in The New York Times, many banks are...

The holidays are now behind us and it’s time to start getting to work on your 2009 marketing campaigns. Depending on your business, there are some very important areas of promotion for you to have on your radar in the first quarter of 2009. A few marketing highlights include the Presidential Inauguration, Super Bowl, Valentine’s Day, and yes, the beginning of spring in March. If any of...