As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes branching out and partnering up wit...

The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is somethin...