Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Expert Articles Find an industry publication and contact the editor about w...

Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think a small business owner would be so focused on social media. But look at all the ent...

Here’s a guest column for UnderstandingMarketing.com that offers tips to help you overcome writer’s block for creative ideas and writing. Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything but start that ...

As a busy entrepreneur one thing is certain: You’re busy, you’re stressed and you’re sometimes overwhelmed. The last thing you have time for this week is sitting down to write an informative and perfectly edited ezine article or blog post. Yet you want to keep in touch with your customers and cannot afford not to write one. You need blog content ideas that won’t take too mu...

CIT Group, Inc., arguably the largest bank and financier to small business and entrepreneurs, is headed for bankruptcy possibly leaving millions of small businesses, entrepreneurs and startups in the dark. Small firms hoping to leverage the bank for loans on everything from daily operations to expansion just got the rug pulled out from underneath. Simply put, access to money for programs, expansio...

It’s important for small businesses and entrepreneurs to have technology that can enhance their business operations without breaking the budget. Check out the following items from MacMall for great deals on everything from computers and software to gadgets and equipment. MacBook Pro: One of Macs greatest laptop computers makes doing business or social media blogging even easier and a lot mor...