Here’s a guest column for UnderstandingMarketing.com that offers tips to help you overcome writer’s block for creative ideas and writing. Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything but start that ...

Now that virtually the whole business world is online let’s take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. (if you would like to add to this list, comments at the end are ALWAYS encouraged) 1. Review your headli...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them. In this post we’ll give you a great example of just that. How to use social media in conjunction with a fun event planned for your company. General Moto...

Are you about to launch a new blog? If so do you have an action plan? I absolutely love the plan Small Business Trends put together talking about this very item. It’s critical to have a game plan before you launch your blog so that you can maximize your blog right from the start. Here are some important things to keep in mind: –Before you start do lots of homework on other blogs in you...

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself. For example, The Mogul Mom wrote an article on the StartupPrincess blog and talked abo...