Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. And since today’s press releases ca...

One of the areas we always receive a ton of questions is in the world of branding. It’s one of those areas of marketing that everyone’s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: 1) Placement of your logo. Too many small business owners stress over what their logo ...

There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot…better get your a/c fixed.” Pretty clever I might add. Several weeks passed an...

In an effort to curb the negative opinion many people have today of banks (in the wake of the mortgage mess), several financial institutions are now changing the face of their companies. They’re hoping a new brand identity will ease the negative public perception people have on the industry and induce some much-needed optimism. To put it plainly, as reported in The New York Times, many banks are...

In the past several months we’ve written several posts describing the different areas of Public Relations (PR). We’ve discussed what PR is, what it isn’t, why you should be doing PR and how to do different PR tactics. To help our small business readers out, we’ve pulled some of the most helpful and popular posts together to give you some real knowledge about PR. If you̵...

Most small businesses think of marketing as emails, direct mail, incentive programs, advertising, etc. And don’t get me wrong, they’re all very effective forms of marketing. But if you’re a small business looking to do some really exciting marketing, what are you doing with video? We live in a YouTube world today, which means you can’t ignore the power of video. Popular pro...