A while back we offered insight into the right kind of colors to use in your small business marketing. Do they really matter and, if so, what kind of guidance can help you choose the right mix for your small business. Today we pose a topic that will reverberate throughout the marketing and business community since it has to deal with the ongoing BP oil spill in the Gulf of Mexico and its affect...

Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. What’s even better is the fact that anyone can design a promotional flyer, w...

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just li...

Relationship-Based Marketing for Small Businesses Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: 1. Define what you do and what differentiates you fro...

Have you seen Verizon’s new television commercial comparing its nationwide 3G coverage with that of AT&T? Below is a video of the animated commercial, just in time for the holiday shopping season. Some think Verizon is out of line in directly mentioning AT&T’s coverage in its advertisements. Check out the ad below by clicking play, if you haven’t already seen the commerci...

Summary: Want to advertise to potential customers in your geographic area who need your product?  You may want to consider Facebook Pay Per Click advertising, which contains demographics that could change your business. Details: Facebook isn’t just a toy for personal use.  It’s a legitimate business tool, and you might be shocked at the power you have to advertise to your target market there...