Relationship-Based Marketing for Small Businesses Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: 1. Define what you do and what differentiates you fro...

Have you seen Verizon’s new television commercial comparing its nationwide 3G coverage with that of AT&T? Below is a video of the animated commercial, just in time for the holiday shopping season. Some think Verizon is out of line in directly mentioning AT&T’s coverage in its advertisements. Check out the ad below by clicking play, if you haven’t already seen the commerci...

Summary: Want to advertise to potential customers in your geographic area who need your product?  You may want to consider Facebook Pay Per Click advertising, which contains demographics that could change your business. Details: Facebook isn’t just a toy for personal use.  It’s a legitimate business tool, and you might be shocked at the power you have to advertise to your target market there...

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. And since today’s press releases ca...

One of the areas we always receive a ton of questions is in the world of branding. It’s one of those areas of marketing that everyone’s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: 1) Placement of your logo. Too many small business owners stress over what their logo ...

There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot…better get your a/c fixed.” Pretty clever I might add. Several weeks passed an...