Services

Professional Press Releases For Your Company

The ability to generate press coverage can elevate your business to a higher level of credibility and even sales. Press coverage is great because it helps you market your company to a specific audience but also provides excellent third-party credibility for your small business. Think about how it would benefit you to have your company’s news picked up by media outlets like Yahoo!, CBS Marketwatch, MSNBC.com, or even your local business paper, for example.

Through PR, you are not talking about how great you are, but rather the media are talking about you. This is powerful because your prospective customers today are extremely savvy and they appreciate the power of third-party credibility. The best part is good PR can be achieved at a fraction of the cost of traditional advertising – yet it’s often very effective at motivating a buyer behavior because it comes across as informational.

How do you go about getting this kind of PR? A well-written and compelling press release is the first place to look.

There are two main components to the press release process – writing a compelling release and then distribution to the media. Neither is more critical than the other, yet they work together to achieve great PR for your company.  Large, Fortune-500 corporations send out press releases often, sometimes several each week. But smaller businesses, entrepreneurs and even start-ups can take advantage of press releases because many times reporters are just as interested in your news, too.

Stay Focused on Running Your Business

To say you’re a busy person would be an understatement. As a small business owner and entrepreneur you’ve got plenty to deal with when running your business, from sales and finances to customer service and operations. By selecting one of our press release writing options you can leave the writing and distribution up to us. You can focus on running your business while the press hits start rolling in.

Option 1 (we write it for you)

In option one we will work with you to develop the right angle to attract the most attention from the press. 15-year PR veteran, John Sternal will work directly with you to develop your press release (click here to see a sample of John’s press releases and results). You will receive a 30-minute brainstorm session either by phone or skype (your choice) and a press release up to 500 words written with four keywords of your choice. To make sure it is written to your satisfaction we will also provide you with three rounds of editing at no extra charge. Click here to inquire about this option.

After the 30-minute brainstorm session we promise to deliver the first draft within two business days.

Option 2 (we write it & send it out)

With this option you get a compelling press release up to 500 words written with four keywords of your choosing, plus we will send your release to 15 press release distribution sites and 30 media outlets with targeted reporters, giving your news an opportunity to get picked up by a number of media outlets. This option gets your news in front of leading editors all over the globe giving you the chance for great results. Plus, you can accomplish higher search engine optimization (SEO) through the keywords that you selected for your press release. Click here to inquire about this option.

Option 3 (bulk package)

Option three provides you with the most value for your dollar. You get five press releases with the “Option 2” distribution for each with a discounted price (buy five for the price of four). The benefit to this option is continuity and the ability to create momentum with ongoing publicity efforts. When prospective customers search for different keywords it’s good if your company comes up several different times so that you get your messages in front of them. Additionally, the media do online searches on companies as well, and when they see you’ve been active in providing news it raises your credibility in their eyes. Click here to inquire about this option.

Option 4 (we polish a release you’ve written)

Some companies would prefer to write their own press releases because they feel they know their business more than anyone else. We’re here to help you polish your press releases and make sure you’ve got the right compelling angle with proper keyword use, all at a great low price. With this option you also receive The PR Toolkit at no extra cost to help you learn additional tips on how to generate media exposure for your small business. We will not re-write your press release but we will provide you with different word choices, options for quotes or message positioning for you to consider. Click here to inquire about this option.

About John Sternal

John Sternal has more than 15 years of experience providing Public Relations services for a number of companies and organizations in a variety of industries. Having written hundreds of press releases picked up by thousands of media outlets, John has worked with large, Fortune-500 companies and smaller, start-up ventures alike.

John is currently the co-founder of Sternal Consulting and UnderstandingMarketing.com, a Web site that offers marketing and PR information for small businesses. Serving as spokesperson for many companies, John has appeared many times on local television news stations as well as CNN, FOX News Channel and FOX Business. His captivating press releases often appear in media outlets like AOL.com, MSNBC.com, Dow Jones, Reuters, and thousands of online outlets across the globe.

With a keen eye for finding the right angle that would interest a reporter, John works with his clients to develop stories that are mutually beneficial to both his clients and the journalist. He focuses on a strategic approach in customizing the story to fit the specific needs of each reporter he works with.

John has represented leading companies like Tech Data, Compaq Computer Corp., TigerDirect and LexisNexis. He has also worked on a number of consumer-oriented clients such as Taubman Centers, The Melting Pot Restaurants and Ferretti Group USA.

John has also provided PR services to clients such as Americas Generators, Georgia-Pacific Corp. and Grace Construction Products, Celotex Corp., Stan Lee Media, Flexcin International, FlexPet, Women Executive Leadership and RentByBoater.com. He has also written hundreds of articles on behalf of his clients, which have been published numerous times in business and trade journals.

John began his professional career in the PR department with the NHL’s Tampa Bay Lightning, where he traveled with the team serving as chief PR contact for sports writers and broadcasters such as ESPN and FOX Sports.

Here is a video of John serving as the spokesperson of a national car leasing company. FOX News Channel called to book him for the interview after receiving one of his press release:

What John’s customers are saying…

John is the most creative, out-of-the-box thinker I know and his ideas for press releases are always home-runs; he’s got a natural talent for finding amazing and timely angles that the media just fall in love with. What’s also so great about working with John is that if you have your hands full in building your business, he does all the thinking and writing for you. I’m always amazed with the ingenious story angles he comes up with for me, every one of which has generated tons of media exposure, increased website traffic and sales at the very least. I walk away with so many ideas after his brainstorming sessions and I wouldn’t trust anyone else to handle my PR other than John because he’s so darn good!

–DeAnna Lorraine, The Cutting Edge Dating Coach

Working with John was an extremely productive experience for us. He helped us brainstorm a number of different angles needed to reposition our publishing company which we had been having trouble with for a long time. He came up with solid key messages, gave innovative marketing tips, and produced a press release we are confident tells our story clearly to our audience. What’s more, John was easy to work with and he met every deadline with a professionally written press release. I’m wearing a number of different hats at my company so it was very helpful having John’s expertise to guide us in this process.

–Katie Schutrop, Scarletta Press

John has conducted PR work and/or written press releases for the following industries:

Consumer Electronics
High Technology
Business Services
Vitamins & Nutritional Supplements
Education
Engineering
Entertainment
Fashion
Food & Beverage
Restaurants
Hotel
Travel & Tourism
Healthcare
Insurance
Manufacturing
Maritime
Luxury Goods
Yachting
Automotive
Media
Marketing, PR, Advertising
Sports
Publishing
Consumer Affairs
Government & Public Affairs
Telecommunications

PR Capabilities:

30-minute PR Brainstorm/Consultation
Press Release Writing
Custom Media List Development/Distribution
Story Pitching to Media
Blog Writing
Feature Article Writing
Strategic PR Planning
Speaking Engagements

Please click here to inquire about how we can help you with public relations services, including press releases, for your company.