PR Toolkit

PR Toolkit

A “Real” How-To Guide for Public Relations

This toolkit gives you the knowledge you need to perform PR that can make a difference for your business. It provides easy to understand step-by-step instructions. Written by John Sternal, a PR professional with over 15 years of experience.

Download Now - $19.99 $5.99

Add to Cart

Public Relations (PR) works hand-in-hand with the media that your customers and prospects are exposed to every day. PR takes advantage of the media’s role to inform, entertain and provide information to their readers or audiences. With a few key tools, it is possible to work with reporters to create visibility for your business and the solutions and services you provide.

This visibility can provide valuable benefits to your business:

•    PR can create new business leads

•    PR can shorten the time needed to convince customers to buy

•    PR can distinguish your business from your competition

•    PR can create a positive image for your business

What You’ll Learn with The PR Toolkit

The PR Toolkit includes 30 pages of the following information that you can use to get started:

• How PR works and how it can benefit you

• Small business story ideas that you can use today to get immediate results for your business

• Actual examples of press releases, showing what to do and what not to do

• Ways to target the right reporter for your press release and how to follow up with them

• A list of places to distribute your press release to the media for FREE

Once you’re finished reading this PR toolkit, you’ll be ready to write your first press release and call up a news reporter with a great story idea to get your company in the news.

Not Sure If You Want To Buy

Get a sneak peak, read the Table of Contents to see all the topics covered. Plus read the PR Toolkit Introduction. Click to download the PR Toolkit Table of Contents and Introduction.

America's Best Companies

Check out some reviews done on the PR Toolkit:

A review from Charles Copper of America’s Best Companies - Small Business Center

Small Business Resource

A review from Small Business Resource

Buy your PR Toolkit NOW for $5.99 (Was $19.99)


Public Relations Toolkit

Download Now - $19.99 $5.99

Add to Cart

Please note: Your order will be processed using PayPal and a secure document download system called e-Junkie. Your payment will go to Chrisanne Sternal Consulting. After purchase you will immediately receive an email from UnderstandingMarketing.com with a link to download this Public Relations Toolkit.
If you have any questions about the PR Toolkit please feel free to contact the author, John Sternal at john@sternalconsulting.com.

{ 92 trackbacks }

Why Work At Home Moms Are PR Machines | Understanding Marketing
February 3, 2009 at 8:01 pm
How PR Makes Your Company Look Bigger | Understanding Marketing
February 10, 2009 at 6:26 pm
When Should You Do PR? | Understanding Marketing
February 18, 2009 at 2:23 pm
Why Small Business Should Insource | Understanding Marketing
February 27, 2009 at 12:18 pm
Using Twitter For Local Marketing | Understanding Marketing
March 9, 2009 at 11:19 am
Monitor This! » New PR/media exposure resource could help security industry pros
March 19, 2009 at 11:23 am
How To Market To Boomers | Understanding Marketing
May 1, 2009 at 11:11 pm
Free Business Videos And Tutorials | Understanding Marketing
May 5, 2009 at 9:09 am
Small Business Communications During Health Pandemic | Understanding Marketing
May 6, 2009 at 3:04 pm
How To Use Social Media For Branding | Understanding Marketing
May 6, 2009 at 11:48 pm
How To Pitch A Story To The Media | Understanding Marketing
May 7, 2009 at 10:31 pm
Using Twitter For Local Marketing « Guru Your Business Blog
May 8, 2009 at 2:30 pm
eBook Review: Public Relations Toolkit by John Sternal | Christian Work at Home Moms
May 9, 2009 at 1:56 am
National Small Business Week | Understanding Marketing
May 20, 2009 at 3:41 pm
How To Do Public Relations | Understanding Marketing
May 21, 2009 at 7:25 pm
Where To Turn For Small Business Answers | Understanding Marketing
May 23, 2009 at 10:22 am
Small Business PR - Interview with John Sternal | Abaminds Entrepreneurs
May 28, 2009 at 6:01 pm
PR Strategy - How to get your Story in the News | Understanding Marketing
June 4, 2009 at 7:27 am
Week 1 Winners of June DIY Marketing Month Giveaway | Understanding Marketing
June 10, 2009 at 3:39 pm
| Understanding Marketing
June 25, 2009 at 8:36 am
DIY Marketing Giveaway Week 2 Winner | Understanding Marketing
July 1, 2009 at 11:38 pm
Sending Out A Press Release | Understanding Marketing
July 5, 2009 at 12:00 pm
Tips To Help The Small Business CEO Get PR | SMALL BUSINESS CEO
July 7, 2009 at 6:29 am
InternshipRatings.com - Take Note » Blog Archive » 5 Ways To Do PR This Summer Without An Internship
July 7, 2009 at 9:01 am
How To Use Interns For Small Business Help | Understanding Marketing
July 8, 2009 at 9:59 pm
Where Women Entrepreneurs Can Turn For Advice | Understanding Marketing
July 11, 2009 at 7:51 am
SEO Tips For Any Small Business | Understanding Marketing
August 4, 2009 at 4:47 pm
What To Keep In Mind When Starting Your Own Business | Understanding Marketing
August 4, 2009 at 5:49 pm
How Can A Dentist Use Marketing To Add More Customers | Understanding Marketing
August 12, 2009 at 9:34 pm
Entrepreneurs Should Avoid This Bad PR Scenario | Understanding Marketing
August 19, 2009 at 11:35 pm
12 Important tools to help entrepreneurs get started on the Internet | Understanding Marketing
August 23, 2009 at 8:47 am
Great Entrepreneur Tools For Internet Businesses - Business Opportunities Weblog
August 27, 2009 at 11:32 am
Tips To Help Small Business Work With Print Reporters | Understanding Marketing
August 30, 2009 at 1:40 pm
Advice on bootstrapping your small business to gain a competitive edge | Understanding Marketing
September 8, 2009 at 9:44 pm
16 tips that can help bring more email newsletter success | Understanding Marketing
September 9, 2009 at 6:26 pm
How Can A Small Business Get Creative PR Ideas? | Understanding Marketing
September 23, 2009 at 9:28 pm
President Obama is finally warming up to small business | Understanding Marketing
October 26, 2009 at 5:52 pm
Where can small businesses find desire to be great? | Understanding Marketing
October 26, 2009 at 9:42 pm
Why is it important to differentiate your small business? | Understanding Marketing
October 27, 2009 at 12:52 pm
Ideas for small business marketing during economic recovery | Understanding Marketing
October 30, 2009 at 11:37 am
Using publicity stunts to generate worldwide exposure for your business | Understanding Marketing
November 2, 2009 at 4:41 pm
How to get free publicity by being quoted as an expert | Understanding Marketing
November 8, 2009 at 10:05 am
Affordable Press Release Writing Services for your Small Business | Understanding Marketing
November 10, 2009 at 10:57 am
Important Tips On How To Avoid Writing A Bad Press Release | Understanding Marketing
November 11, 2009 at 11:41 pm
Important Tips To Help Launch Your First Business | Understanding Marketing
November 12, 2009 at 3:52 pm
Advice On The Best Time To Pitch Reporters For Holiday Stories | Understanding Marketing
November 14, 2009 at 8:14 am
6 Simple Small Business Press Release Tips For Entrepreneurs & Start-ups | Understanding Marketing
November 16, 2009 at 2:11 pm
The Convergence Of Traditional & Social Media PR For Small Business | Understanding Marketing
November 17, 2009 at 10:45 pm
Useful References On How To Start A Business | Entrepreneurs and Small Business Professionals | Understanding Marketing
November 26, 2009 at 10:19 am
The Ultimate Guide for Business Owners Selecting Their Virtual Assistant Partner - Virtual Raven Marketing
November 27, 2009 at 9:00 pm
11 Free Tips For Entrepreneurs To Help Your Small Business Thrive & Grow | Understanding Marketing
November 29, 2009 at 8:15 am
11 Free Tips To Help Your Small Business Thrive ~ Understanding Marketing Article | The SkipBlab, LLC. Blog
November 29, 2009 at 10:43 pm
11 Free Tips For Entrepreneurs To Help Your Small Business Thrive & Grow – Understanding Marketing « Tech4buziness – Eng
December 2, 2009 at 2:01 pm
5 Steps To Get Bloggers To Write About You | Understanding Marketing
December 3, 2009 at 10:30 am
Using Guerrilla Marketing On A Self-Published Book | Understanding Marketing
December 12, 2009 at 9:56 am
Funeral Home Publicity Stunt On New Years Eve | Understanding Marketing
January 1, 2010 at 9:43 am
7 Day Focus To More PR For Your Business – Ten Habits Day 11 – Angela England
January 15, 2010 at 10:05 am
How Small Business Can Get Publicity During A Disaster | Understanding Marketing
January 15, 2010 at 10:40 am
Small Business Marketing Advice On Buying Behaviors | Understanding Marketing
January 25, 2010 at 6:10 pm
Small Business Marketing Tips For Super Bowl XLIV | Understanding Marketing
January 28, 2010 at 3:32 pm
Navigating Your Small Business Through Recession | Understanding Marketing
February 12, 2010 at 6:18 pm
Editorial Calendars Help Small Business Public Relations | Understanding Marketing
February 25, 2010 at 8:39 am
Small Business Press Release Tip: Men vs. Women | Understanding Marketing
March 3, 2010 at 10:45 am
Press Release For Small Business Green With Envy | Understanding Marketing
March 15, 2010 at 11:06 am
SweetSoaps Excells At Small Business Public Relations | Understanding Marketing
March 18, 2010 at 7:42 am
How To Write A Killer Press Release Quote | Understanding Marketing
March 22, 2010 at 8:59 am
25 Small Business Public Relations Ideas For April | Understanding Marketing
March 24, 2010 at 9:20 am
How To Write A Small Business Press Release Subject Line | Understanding Marketing
March 26, 2010 at 9:57 am
23 Ways To A Better Feature Press Release | Understanding Marketing
March 30, 2010 at 7:42 am
How To Get On A Talk Radio Show | Understanding Marketing
April 1, 2010 at 9:05 am
How To Use Photos In Small Business PR | Understanding Marketing
April 4, 2010 at 9:21 pm
What Is the Best Day To Send Marketing Emails? | Zocials
April 10, 2010 at 6:44 pm
How Can I Get My Small Business On CNN? | Understanding Marketing
April 21, 2010 at 9:58 pm
How To Get An Editorial In The Newspaper | Understanding Marketing
April 30, 2010 at 10:03 am
What Small Business Can Learn From Fortune-500 PR Mistakes | Understanding Marketing
August 23, 2010 at 4:37 pm
Small Business PR Lessons From Chilean Miners | Understanding Marketing
October 18, 2010 at 11:07 pm
26 Great Ways To Get Small Business PR In December | Understanding Marketing
November 27, 2010 at 10:04 pm
John Sternal On FOX And Friends | Understanding Marketing
December 28, 2010 at 12:29 pm
12 Key Ingredients For Small Business PR In 2012 | Understanding Marketing
December 29, 2011 at 10:19 pm
27 Small Business PR Opportunities In January 2012 | Understanding Marketing
January 2, 2012 at 8:46 pm
Small Business Public Relations Isn't Working | Understanding Marketing
January 4, 2012 at 6:18 pm
6 Stories For Small Business Public Relations | Understanding Marketing
January 9, 2012 at 11:29 am
41 Ideas For Small Business Public Relations | Understanding Marketing
January 10, 2012 at 9:56 pm
5 Small Business PR Pitch Ideas | Understanding Marketing
January 23, 2012 at 10:04 am
18 Ways Your Social Media PR Is Failing | Understanding Marketing
January 24, 2012 at 9:56 pm
"PITCH" Series Boosts Small Business PR | GeeksNet.co.uk
January 25, 2012 at 6:33 am
"PITCH" Series Boosts Small Business PR | 1stServers.com
January 25, 2012 at 6:57 am
"PITCH" Series Boosts Small Business PR | Cool Info
January 25, 2012 at 6:58 am
"PITCH" Series Boosts Small Business PR | My Blog
January 26, 2012 at 12:28 am
27 Free Small Business PR Ideas | Understanding Marketing
January 30, 2012 at 10:30 pm
How To Get Food Truck PR | Understanding Marketing
February 2, 2012 at 8:02 pm
Why Small Business PR Is So Important | Understanding Marketing
February 10, 2012 at 5:49 pm

{ 0 comments… add one now }

Leave a Comment