Why Work At Home Moms Can Be PR Machines

February 3, 2009

The work-at-home revolution has been growing over the past few years and will continue to accelerate throughout the economic downturn as more people choose the freedom and flexibility of a home office over a return to corporate life. Work At Home Moms, otherwise known as WAHMs, represent a large and ever-growing portion of this type [...]

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How To Write A Great Email Subject Line

January 30, 2009

The success or failure of your email marketing campaign can often be determined by two little words - subject line. Most of the time, people decide to open or trash the email solely based on what the subject line says or how long it is. Understanding Marketing is here to help take some pressure off [...]

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How To Identify Reporters For Your Press Release

January 27, 2009

One of the most difficult tasks for any PR campaign is to know the right reporter to approach for a press release. Often times you’ve developed a great story with a compelling angle, but now what? You’re pretty sure you think it deserves mention on the television news in the newspaper and even on the [...]

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Make Money by Staying Focused on Making Money

January 22, 2009

If you are in the process of starting a small business you probably have a very long “To Do” list. You have probably stressed over finding office/store space, creating a logo, creating a website, decorating your office/store, etc. All focused on having a professional look and feel. While these are important they may not be [...]

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Organize Your Marketing Message by Recycling

January 20, 2009

As a small business owner or manager you have several ways to promote your business. It could be at a networking event, while creating a postcard, listing your business online, sending emails or any other promotion. You probably feel frustrated trying to figure out what to say about your company each time.
One simple tip is [...]

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Marketing Ideas For Accountants This Tax Season

January 17, 2009

This is a special blog post dedicated to all the highly talented accountants, CPAs and tax attorney lawyers out there. Your work is often valued only right before we all have to file our taxes. Each year, the question I hear most at the beginning of February is, “Do you know a good accountant?” I [...]

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