8 Ways To Move From Elevator Pitch To Sale

September 12, 2010

One of the most under-rated tools any small business owner or entrepreneur can have is the elevator pitch or elevator speech. But not just talk about the business; pitch the business in a way that’s going to get someone’s interest in a short amount of time.

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What Small Business Can Learn From Fortune-500 PR Mistakes

August 23, 2010

If we look further at the three companies (Toyota, BP and Goldman Sachs), many experts agree that there were several bad PR moves (very similar in nature) that played a big role in the PR process.

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Small Business Blogging Advice Can Bring Perks

July 23, 2010

Have you thought about turning your blog into a business in an effort to receive a few perks? It’s certainly possible! Whether you’re offering small business blogging advice or if you’re just blogging as a hobby, there may be perks involved as a way to reward you for your time and effort. We’ve talked about how to use your blog for marketing purposes so this should be of great interest to many of our readers.

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Small Business Marketing Colors To Avoid

June 21, 2010

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.

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John Sternal On FOX Business Network

June 20, 2010

John Sternal being interviewed by Gerri Willis on FOX Business network’s The Willis Report. Spokesperson for LeaseTrader.com, John was called in to do a live interview to discuss the trend of people escaping their car lease when they can’t afford to make the payment.
&lt;br&gt;&amp;lt;br /&amp;gt;Watch the latest business video at &amp;lt;a href=”http://video.foxbusiness.com/” mce_href=”http://video.foxbusiness.com/”&amp;gt;video.foxbusiness.com&amp;lt;/a&amp;gt;<br />

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Gas Station Marketing For BP Stations

June 16, 2010

BP gas station owners are turning towards marketing to help commuters better understand that their money isn’t going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units.

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