February 18, 2009
A friend of mine who owns a small business recently sat down with me to talk about the new PR Toolkit. He understands how PR can help him get more exposure for his business. He’s even seen immediate results through increased traffic in his store with customers saying they read about him in the newspaper.
But [...]
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February 12, 2009
During this recession, the most important thing you must do is protect your existing customers. Small business has plenty of obstacles to deal with, such as staying on good terms with your bank, finding new customers, having to cut staff (but hopefully not) and, of course, healthcare issues.
But your existing customers are yours. You must [...]
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