There’s no point in writing a recap of what happened to the economy and the landscape for small business in 2008. Open up any newspaper, click on any Internet news site, or for that matter, have a conversation with the person next to you. By now, it’s old news. And like the more than two million people that lost their job in 2008, we’re all happy to leave that year in the dust. A...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...

Don’t miss an opportunity this holiday season to send cards to past clients and share your warm wishes. Cards are always appreciated and can help remind a past customer of the great service or products that you offer. Many decisions to buy are often made more off of emotional reasons rather than the obvious price, service or convenience. You still need to be competitive within these categori...

A new research report from Forrester Research shows that an increasing number of people are cashing in their airline and hotel rewards points for other types of merchandise. The report indicates that due to the struggling economy, people aren’t interested in flying away or staying at a nice hotel, but they will certainly take the points to get a discount on a magazine subscription, for example. ...

We are here to help you with all of your marketing and public relations questions. We know how intimidating it can be to want to start doing marketing but not know how to get started. Marketing, PR, social networking, email marketing, direct mail, newsletters, customer loyalty programs, Web sites, blogs - these are all things you should be doing. But you’re a business person - not necessaril...

In another indication that Cyber Monday and the holiday marketing season is alive and “clicking,” Web Host Industry News cites an industry report showing an increase in email marketing activity over the last few weeks, compared to similar figures for 2007. The report is based on an Index that compiles data from the top 100 Internet retailers, which all sent an average of 2.7 different ...