Newsletters. They’re neat and all, but how can you really put them to use? They’re filled with all kinds of interesting articles, but you need to build a business. How do you have time to reflect on all kinds of things your company is doing - and spending time writing about it - while you should be researching where to go after new business. Simply put, newsletters are a big part of th...

Right now, arguably the biggest story in the news is the crisis facing Detroit’s “Big Three” auto makers, General Motors, Chrysler and Ford. Every day, there are more stories coming out about the situation facing each of the companies - which have now banded together to try and get public funds as a bailout to the industry. Although we could spend hours blogging about this issue,...

Embrace the power of street teams. What if you could gather a group of individuals to go out and take your message to the masses? Maybe you don’t have the budget for a nationwide television ad, or maybe you think a direct mail campaign would be just too daunting at this time (although I would argue that nothing is ever too daunting). A highly effective and cost-conscious way of getting your ...

Starting your own blog doesn’t have to be as intimidating as you think. Like many types of new marketing (email, social media, et al), it’s easy to feel like you’re the only one who’s not blogging. But with a little help, you’ll soon find yourself giving others some advice. I’ve had a great experience with Wordpress and setting up this blog/website (www.understa...

Once you’ve got your postcard or direct mail piece designed you’ll need to get it printed and have it mailed. There are several different things to consider when printing a direct mail piece. When contacting a printer you will need to tell him the following: •    What size is your direct mail piece? •    If it folds, they will want to know the size before folded and after it’s fold...

There are many Online Social Networks out there that can put you in touch with hundreds, thousands and even millions of people for free. For example, MySpace has almost 250 million users while Facebook has 124 million. Many companies have created pages on MySpace and Facebook to interact with clients and prospects. These sites can be helpful if your company is B2C (Business to Consumer). What do...