I received a few emails recently from several individuals looking for advice into developing the right newsletter format for newsletters they were tasked with launching. They each had several great questions regarding newsletter design so I figured it would be good to discuss with all of the Understanding Marketing community. For most people, starting a newsletter or enewsletter can be a very inti...

After promoting our first Twitter article several people have contacted me. They signed up but they just don’t get it. Well here’s some more specific details on how to get started, how to become popular and how to promote your business on Twitter for free. Start following some people to see the different things that people are talking about. It takes a little while to get used to the 1...

During these rough times when everyone needs to cut back on budgets it may be hard to keep spending on Marketing. It’s probably even harder if you don’t really understand how your marketing efforts should go and what kind of results to expect. Do you even know if your marketing worked last time, are you tracking it? We want to make it easier for you to understand marketing and all the ...

The holidays are now behind us and it’s time to start getting to work on your 2009 marketing campaigns. Depending on your business, there are some very important areas of promotion for you to have on your radar in the first quarter of 2009. A few marketing highlights include the Presidential Inauguration, Super Bowl, Valentine’s Day, and yes, the beginning of spring in March. If any of...

Having a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it. Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on telev...

As a follow up to the earlier blog post about 2009 New Year’s Resolutions, have you given any thought as to whether your 2009 marketing efforts should be based on tactics used via the Internet (Online), or tactics used without the Internet (Offline)? Every small business should have a Web site. No discussion on that one. Even seniors in their 70s and 80s are using the Internet and have been ...