If you are in the process of starting a small business you probably have a very long “To Do” list. You have probably stressed over finding office/store space, creating a logo, creating a website, decorating your office/store, etc. All focused on having a professional look and feel. While these are important they may not be the most important thing for you to spend your time on. The key...

As a small business owner or manager you have several ways to promote your business. It could be at a networking event, while creating a postcard, listing your business online, sending emails or any other promotion. You probably feel frustrated trying to figure out what to say about your company each time. One simple tip is to get your marketing message organized. Create a document where you can k...

This is a special blog post dedicated to all the highly talented accountants, CPAs and tax attorney lawyers out there. Your work is often valued only right before we all have to file our taxes. Each year, the question I hear most at the beginning of February is, “Do you know a good accountant?” I presume that question will get even more prevalent this year since many people became entr...

One of our readers, Maria, asked a question on the Contact Us page of the site. Her question was: “I am trying to figure out the best way to advertise my short term rental and don’t know how to get the word out. Any ideas?” I assume that Maria doesn’t have a lot of money to advertise that her property is available and wants to do it herself instead of listing with a Realtor...

We are here to help you with all of your marketing and public relations questions. We know how intimidating it can be to want to start doing marketing but not know how to get started. Marketing, PR, social networking, email marketing, direct mail, newsletters, customer loyalty programs, Web sites, blogs - these are all things you should be doing. But you’re a business person - not necessaril...

I received a few emails recently from several individuals looking for advice into developing the right newsletter format for newsletters they were tasked with launching. They each had several great questions regarding newsletter design so I figured it would be good to discuss with all of the Understanding Marketing community. For most people, starting a newsletter or enewsletter can be a very inti...