Small Business Marketing & Public Relations from Understanding Marketing

How To Market To Boomers

May 1, 2009

UnderstandingMarketing.com has spent a lot of time discussing different ways small business can reach and market towards the youthful generation of today. But a still-exploding market that should not be ignored is that of baby boomers.
The baby boomer generation represents 38 percent of the U.S. population (typically people 50+ years of age) and is expected [...]

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Small Business Communications During Health Pandemic

May 1, 2009

The World Health Organization (WHO) has everyone closely monitoring the developments of H1N1 Influenza A (initially known as “Swine Flu“). The infectious virus, believed to have originated in Mexico, has spread to different parts of the world. Although it has not caused widespread panic, the WHO is taking this virus very seriously. Even schools are [...]

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How To Do A Webinar

April 30, 2009

Have you ever wanted to present an idea or a program to a group of people all at once without having to travel to a different location? If the answer is yes, then read on. This blog post is all about showing small businesses how to develop an effective webinar (or web conference).
A webinar allows [...]

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What Small Business Can Learn From Michelle Obama

April 29, 2009

There’s no questioning the popularity of the First Lady, Michelle Obama. Along with her husband, President Barack Obama, the pair have captured America’s attention. Mrs. Obama, however, can offer great lessons to small businesses in the area of controlling your own image and reputation management.
Whether you run an online or offline business, the world of [...]

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Military Blunder Reinforces Tips For Business Communications

April 28, 2009

How good are you at communicating important facts and situations with your employees, customers and other stakeholders? Even if you’re not running a large, Fortune-500 Corporation - or even the Department of Defense, for that matter - it’s ultra important to always have good communications with those affected by your organization.
This post was inspired by [...]

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