How To Pitch A Story To The Media

May 7, 2009

What do you do when you know you have a story that the media would want to write about? Many small businesses face this dilemma each day. This blog post is designed to show you what goes into a good story pitch and the mechanics of how to pitch it to the media.
Many people are [...]

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How To Use Social Media For Branding

May 6, 2009

Branding is all about going beyond simply selling to your audience. Branding involves an emotional connection between a company and its key stakeholders, including customers and employees. For a small business, branding is ultra important when you consider local competition between stores, retail locations and restaurants, for example.
Coke and Pepsi are both soft drink colas. [...]

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More Companies Using Email Marketing

May 5, 2009

Is your small business using more email marketing today? Most other businesses seem to be doing so. Shop.org, the Web version of the National Retail Federation, has new research that shows more companies now using email marketing for a variety of reasons.
Whether you’re currently doing email marketing or if you want to, there are lots [...]

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Free Business Videos And Tutorials

May 4, 2009

Small businesses need all the help they can get. Sure, we’d all love to be experts at every side of running a business (technology, marketing, business development, sales, legal, taxes, etc.). But there’s only so much expertise in all these areas that we can rely on when opening - or running - a small business.
Twitter [...]

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Using Video In Your Marketing

May 3, 2009

Most small businesses think of marketing as emails, direct mail, incentive programs, advertising, etc. And don’t get me wrong, they’re all very effective forms of marketing. But if you’re a small business looking to do some really exciting marketing, what are you doing with video?
We live in a YouTube world today, which means you can’t [...]

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How To Market To Boomers

May 1, 2009

UnderstandingMarketing.com has spent a lot of time discussing different ways small business can reach and market towards the youthful generation of today. But a still-exploding market that should not be ignored is that of baby boomers.
The baby boomer generation represents 38 percent of the U.S. population (typically people 50+ years of age) and is expected [...]

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