I recently had lunch at a local eatery not far from my house. As I always do with small business owners I come across, I had a conversation with the owner of the deli if/how they were utilizing marketing. What I learned was actually quite impressive and encouraging. This particular small business owner is already doing email marketing to customers. But they’re also actively collecting busine...

On Tuesday nights at 8-9pm EDT we host a chat session on Twitter where small business owners can ask questions, share stories and make new contacts. To follow the next chat go to Tweetgrid.com and follow along, you must have a Twitter user account if you want to add to the conversation. For more details on the chat check out Where To Turn For Small Business Answers. Here’s the recap from Tue...

When you first start using it, it’s easy to think the world of Twitter is so large there is no way it will help your small business on a local level. After all, your first several weeks are all about meeting new people (others on Twitter) and building a connections with them. After about a month, though, you’ll notice things start to change for you. The “Twitterverse” comes...

A buzzword you’ll be hearing more and more about in the coming weeks and months is “insourcing.” With the recession kicking into high gear, companies of every size will turn towards insourcing to help lower costs. The theory mirrors the same principles of multi-tasking, where people take on non-traditional roles to save costs on services provided by vendors not affiliated with th...

Small business, entrepreneurs and start-ups are all an extremely critical part of the American economy. No, it’s much bigger than that. They’re all a big part of the global economy. It’s estimated that small business represents more than half of the American workforce. Clearly, small businesses provide an enormous amount of jobs for people who then go out and spend a portion of t...

Things happen. In fact, sometimes things go wrong in a very bad way and in a hurry. All around us today we see examples of people and companies that flat out mess up and everyone knows they messed up. Examples include several of the large banks that scammed people out of money through the housing mortgage fiasco. If you’re a baseball fan you see examples of this in the steroid allegations, w...