When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business...

I know plenty of entrepreneurs (and even PR professionals) that can write great press releases but all of a sudden come up with a serious case of writer’s block when it’s time to write the press release quote. Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we...

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email...

Are you looking to learn how to be an entrepreneur or to open up your own small business? Jefferson Community College is going to offer a class teaching people entrepreneurial and small business skills. Marketing topics will be covered, so anyone in the New York area interested in learning should consider taking advantage of this opportunity. Click here to learn more about the entrepreneurial clas...

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just li...

The following is a guest column that offers advice on taxes for small business, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful. TAX...