Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure. #1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your busines...

How To Use Social Marketing To Drive Top-Line Revenue Unless you have been living under a rock recently, you have likely heard about social media and how companies are using their blogs, Facebook, Twitter, and other viral marketing channels to promote not only their brand, but also their products and services.  Now that we are well within the holiday shopping season, expect to see more retail-rel...

As a busy entrepreneur one thing is certain: You’re busy, you’re stressed and you’re sometimes overwhelmed. The last thing you have time for this week is sitting down to write an informative and perfectly edited ezine article or blog post. Yet you want to keep in touch with your customers and cannot afford not to write one. You need blog content ideas that won’t take too mu...

A good friend of UnderstandingMarketing.com, Sarah Shaw - aka The Entreprenette - talks about an interesting topic on whether or not it’s important to have a business plan in today’s small business landscape. The discussion actually stems from one of her visitors who’s been in business for a few years and doesn’t have one (but currently contemplating writing one). Writing a...

We don’t often talk about sales on this blog, but since it is a part of small business success tied in with marketing programs it’s still important to learn some tips. Eliminate Prospect Objections Before They Happen Far too many sales professionals hear prospect objects as personal rejection. Because of this, many sales professionals are terrified of prospect objections. Rather than b...

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location or a stock of hard-to-find goods for...