There are roughly 10,000 BP gas stations in the United States and nearly all of them are independently owned. What does this mean? It means if you drive by a BP gas station because you’ve decided the oil spill has had an adverse affect on your gas-buying decision, you are really only hurting a small business owner by driving to a different gas station. The Wall Street Journal had an interest...

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament. Allison Ross of the Palm Beach Post blogged about specials, deals and promotions at local small businesses in and around South Florida. You already know about Tucci’s Pizza free food deal, so here’s...

We’ve been getting lots of feedback on small businesses planning marketing campaigns and promotions surrounding the World Cup this month. The soccer tournament is expected to rival that of the Super Bowl, which is annually among the most watched television sports events in the world. The World Cup will span several cities in South Africa during four weeks of play. For a small business owner...

Are you a small business owner looking to capitalize on this year’s World Cup soccer tournament with a marketing campaign? If so, we want to hear from you. Drop us a line at info@understandingmarketing.com or leave a comment below and tell us all about it. Perhaps you’re planning small business marketing event around the world cup, or maybe you’re offering great deals and special...

Are you looking to learn how to be an entrepreneur or to open up your own small business? Jefferson Community College is going to offer a class teaching people entrepreneurial and small business skills. Marketing topics will be covered, so anyone in the New York area interested in learning should consider taking advantage of this opportunity. Click here to learn more about the entrepreneurial clas...

The following is a guest column that offers advice on taxes for small business, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful. TAX...