Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifically where they came from and how successful...

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can’t underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their local area marketing: Your Website Should Look ...

The following is a recap of the #smbiz Twitter chat on Search Engine Marketing (SEM). Anita Campbell (@smallbiztrends) and Matt McGee (@mattmcgee) were the special guest experts. @smbiz Q1 Let’s start off with some basics. What is SEM? #smbiz @smallbiztrends Q1: What is SEM? SEM is using the search engines to help your business get found online (that’s a layman’s definition). #SM...

How can a small business effectively use search engine marketing? More importantly, what is the difference between search engine marketing (SEM) and search engine optimization (SEO)? In its simplest form, both help you get listed and “rank” in different search engines like Google, Yahoo! and Bing (Microsoft’s latest foray into search engines). Search engine optimization is when y...

There’s no questioning the popularity of the First Lady, Michelle Obama. Along with her husband, President Barack Obama, the pair have captured America’s attention. Mrs. Obama, however, can offer great lessons to small businesses in the area of controlling your own image and reputation management. Whether you run an online or offline business, the world of Web 2.0 now gives incredible ...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...