It’s time to start wrapping up 2009 as we enter the new year of 2010, so let’s take a look at some of the top business books of 2009. What were some of the more popular books? Fortunately, Small Business Trends put together an expert panel to help select the top books of 2009. Here are a few of the panel’s favorites: You Are What You Choose: Authors Scott de Marchi and James T. H...

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. And since today’s press releases ca...

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful Web sites that came with a price tag of tens of thousands...

Virtually every single small business or entrepreneur carries his or her entire life on some computer or laptop. Whether or not this is a smart idea, it’s a fact and one that can’t be denied. But like everything else in life, stuff happens. Computers are prone to crashing. Everything from virus attacks and theft, to natural disasters and hard drive crashes, your entire computer’s...

Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo. You can also get more help and tips to learn how to create a logo for your small business or mar...

Micki Meece wrote an inspiring piece in The New York Times chronicling a closer look at today’s entrepreneur; who they are, where they come from, what they did and now are doing, and how they’re turning their lives upside down in a positive way to become entrepreneurs. According to her story, today’s new entrepreneur is vastly different than in years past mostly because of the re...