Can you picture a day when there is no print edition of your local daily newspaper? What would you do for your local news? Where would you go to stay updated on what’s happening in your home town? But you’ve got a bigger problem because you’re a small business owner. What will you now do to tell people about your business? The problem is that newspapers, like other suffering busi...

Right now, arguably the biggest story in the news is the crisis facing Detroit’s “Big Three” auto makers, General Motors, Chrysler and Ford. Every day, there are more stories coming out about the situation facing each of the companies - which have now banded together to try and get public funds as a bailout to the industry. Although we could spend hours blogging about this issue,...

Finding newsworthy topics hidden inside the walls of your company really isn’t as hard as you think. Once you realize how to see the world through the eyes of a PR person, you’ll constantly be coming up with story ideas that are attractive to all kinds of media. First, take a look at your company and ask the simple question, “What is new?”, or “What is going on?” The easiest way to com...

Maybe you live in a community where some kind of political or social issue is dividing the people. Or maybe an issue affecting you takes place on a national stage. Either way, if you have an opinion on something that has been in the news, you have every right to use some PR skills to write about it and submit your opinion piece to the newspaper. The two main methods of getting your opinion across ...

Most reporters actually need the help of PR people to obtain facts, figures, background information and quotes for their stories. In order for journalists to do a good story, they need both factual information and quotes from people to provide perspective on the topic. Since just about every company has some sort of PR representation, the reporter must work through the PR person to get those fact...

Sometimes it’s difficult to open up a magazine and see exactly how PR can benefit your business. Clearly, it’s easy to notice the advertisements. And in some magazines, it’s hard to avoid them since they’re on every page. Both PR and advertising work well when used together. People read the articles to get news on a variety of topics, ranging from politics, fashion, health to local events...