Here are 15 ways to help you create a more successful newsletter for your small business: 1) Minimize exclamation marks. It’s nice to show expression, but don’t get carried away. Keep it professional. 2) Have consistent branding. It’d be a shame to take the time to develop a critical tool in the marketing mix without taking advantage of seeing the bigger picture. Your brand is ev...

Email newsletter campaigns are a forgotten piece of marketing for many small businesses and entrepreneurs, largely because they don’t exactly know how to do them correctly and what goes into it. Here are 16 tips to help you get started with an email newsletter and how you can make sure your recipients will enjoy reading: 1) Get a good email list: It all starts with the right email list. Don&...

I received a few emails recently from several individuals looking for advice into developing the right newsletter format for newsletters they were tasked with launching. They each had several great questions regarding newsletter design so I figured it would be good to discuss with all of the Understanding Marketing community. For most people, starting a newsletter or enewsletter can be a very inti...

Newsletters. They’re neat and all, but how can you really put them to use? They’re filled with all kinds of interesting articles, but you need to build a business. How do you have time to reflect on all kinds of things your company is doing - and spending time writing about it - while you should be researching where to go after new business. Simply put, newsletters are a big part of th...

Newsletters have always been a great way to communicate with all kinds of people that are important to your company, including your customers. You can talk about updates to your company, new products, special promotions, and a host of other topics. You can also utilize the Internet to produce and distribute an electronic newsletter (an eNewsletter). Leveraging email addresses in your customer data...