The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way.  I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go...

Have you seen the pink glove dance video making it’s way around the Internet? We’re posting the pink glove dance video here for two reasons: 1. It’s another great example of guerrilla marketing at its finest and an example of how a video can go viral. 2. We’re always big proponents to talk about raising awareness to help battle breast cancer. The video is a wonderful exampl...

I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. The bubble gets its air source from the ground duct (anyo...

Have you ever played tennis? If so you can identify the packaging virtually every tennis ball comes in. Ok, another question: Have you ever had Pringles before? Yes, the delicious potato chip snack who’s packaging mimics - that’s right - the kind of case containing tennis balls (see where this is headed?). Wanna take a wild guess what kind of guerrilla marketing Proctor & Gamble di...

One of our readers, Maria, asked a question on the Contact Us page of the site. Her question was: “I am trying to figure out the best way to advertise my short term rental and don’t know how to get the word out. Any ideas?” I assume that Maria doesn’t have a lot of money to advertise that her property is available and wants to do it herself instead of listing with a Realtor...

Embrace the power of street teams. What if you could gather a group of individuals to go out and take your message to the masses? Maybe you don’t have the budget for a nationwide television ad, or maybe you think a direct mail campaign would be just too daunting at this time (although I would argue that nothing is ever too daunting). A highly effective and cost-conscious way of getting your ...