Here are 15 ways to help you create a more successful newsletter for your small business: 1) Minimize exclamation marks. It’s nice to show expression, but don’t get carried away. Keep it professional. 2) Have consistent branding. It’d be a shame to take the time to develop a critical tool in the marketing mix without taking advantage of seeing the bigger picture. Your brand is ev...

Many startups realize the significance good customer service can mean for the success of a small business - or even a large operation. When done right, customer service can grease the wheels of any marketing and loyalty program. That’s exactly what Joan Lamonica did when she opened up a retail store recently. She’s the fashion designer and owner of Sara Mique and she quickly realized h...

Are you doing any kind of target marketing for your small business? More specifically, are you employing any kind of new technologies available on the marketplace that identify specific groups of people who visit, or even shop, on Web sites? Collecting data on these individuals may be a valuable way for you to target your online marketing efforts. First thing’s first. Have you identified you...

Following is the recap for the #smbiz Twitter chat on email subject lines and how to avoid the spam filter. Special guest was Tamela Rich (@tamelarich). @smbiz Tonight’s #smbiz special guest expert is @tamelarich. She will give great tips to help emails and subject lines stay out of spam box smbiz @Tamelarich is a business ghostwriter of newsletters, blogs, white papers, presentations and ar...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself. For example, The Mogul Mom wrote an article on the StartupPrincess blog and talked abo...