The following is a guest blog from Allison Nazarian, an expert copywriter, blogger and social marketer. Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven to nine words (or less) that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different. These few words shoulder quite a ...

I recently had lunch at a local eatery not far from my house. As I always do with small business owners I come across, I had a conversation with the owner of the deli if/how they were utilizing marketing. What I learned was actually quite impressive and encouraging. This particular small business owner is already doing email marketing to customers. But they’re also actively collecting busine...

You want proof that direct mail works? Check out what the Republican Party did recently to convincingly win the Georgia state runoff election. You guessed it, they relied on good ol’ fashion direct mail to win the election. To gain last-minute momentum and sway voters towards the Republican candidate, the Georgia GOP sent out a series of mailings to voters throughout the state. One mailing p...

Once you’ve got your postcard or direct mail piece designed you’ll need to get it printed and have it mailed. There are several different things to consider when printing a direct mail piece. When contacting a printer you will need to tell him the following: •    What size is your direct mail piece? •    If it folds, they will want to know the size before folded and after it’s fold...

There are many services online that will allow you to create a postcard and have it printed. They usually have very low prices because they deal with large quantities. For companies trying to save money these services can be a great option, however you get what you pay for. Generally you can’t do a lot of customization. The designs available or the custom designs provided may not be what you wer...

Direct mail is any promotional item that gets mailed directly to your prospects or customers. It can range from a postcard to a letter in an envelope. It can be a catalog or brochure. It can even be a promotional gift in a box. Direct mail is a very effective form of marketing because it gives you a chance to get your message in front of your target. Literally. Your audience holds your message in ...